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I was responsible for creating a Christmas scene to decorate all stores throughout the UK. The client wanted a festive theme without relying on obvious tropes. I created an origami-inspired winter scape teamed with woodland characters to appeal to all ages whilst remaining sophisticated;  these needed to work alongside already established in-store Christmas collateral. I also had to collaborate with a printing firm to ensure all elements of this 15 piece structure worked together and as stand-alone pieces

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