JEEP

BLACK FRIDAY CAMPAIGN

This was a huge project that the whole creative team were involved in given that there were so many elements to it. Jeep Renegade's target audience are urban-dwelling Millenials which is why we developed this campaign with bold colours and lock-ups. The project went from concept through to delivery, each of us took responsibility for a different section - my focus was on press, OOH and social – but we all worked on each section when necessary

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