UNIVERSITY OF LIVERPOOL

ONLINE ENROLMENT PUSH

University of Liverpool wanted to increase the click-through for their online programmes, so we thought the best route would be through ads on public transport between London & Liverpool. Using both print & digital we took inspirational phrases such as 'Set an example to your kids' to evoke a warm & personal connection then teamed it with a jarring counterpart, like 'Spend more time online' which is usually the opposite of what we are told. We felt this was an elegant way of demonstrating how these courses can improve your life; in this case illustrating that there are a wide range of courses online. We used their secondary colour palette as it had a more engaging range which we felt married well with the overall aesthetic of the project