This was a huge project that the whole creative team was involved in given that there were so many elements to it. Jeep Renegade's target audience is urban-dwelling Millenials which is why we developed this campaign with bold colours & lock-ups. The project went from concept through to delivery, & each of us took responsibility for a different section – my focus was on press, OOH, & social – but we all worked on each section when necessary.