Working alongside the creative director & design lead I created assets & compiled a working guide for the global market to follow to ensure that the creative deliverables stayed consistent. This included key visuals, print, social, website assets, & digital banners. Our team used a mixture of lifestyle images & renders to communicate the USP of the phone as it was the most sustainable device they had created to date. I especially like the sustainable sculpture we constructed out of plastic bottles & other recycled materials, suspending our subject beautifully.
This project was part of Project Possible – a project that our agency created that ran in partnership with Dazed – we curated a series of Secret Lectures which were comprised of talks by creatives in different fields across London, Paris, Milan, & Berlin. We had already developed a Selfie Booth which we reworked so that every attendee could have a takeaway memory from the event. I was responsible for designing the Selfie Booth itself, along with the supporting app & email. I enjoyed this in particular as I was responsible for every element of the project.
TOO BUSY CAMPAIGN
joybol is part of the Kellogg's family but they wanted to take a very different campaign approach than their other products. This needed to appeal to Millennials with full-on lives that require food on the go, we targeted behaviours that we all do using social media with copy that links with the platform it was on.